MagicPak

Client
MagicPak
partnership
Photo + Video
location
Philadelphia, PA

In case you were wondering how to make HVAC units exciting - here is our case study for MagicPak! Their All-In-One Unit is an incredible product that benefits developers, builders, designers, and tenants - which is a pretty amazing list to achieve. Our objective with this photo and video project was to showcase the MagicPak unit in a brand new apartment building in Philadelphia, PA.

We captured the spacious apartment units featuring the HVAC system, various amenities in the building made possible by the space and money saving benefits of using MagicPak, exterior details including custom designed louvres and the star of the show - the enormous rooftop with cabanas, a giant chess board, and epic views of the city. All made possible by using MagicPak's All-In-One product.

To tell the story from a design and build perspective, we also shot testimonial style interviews to ultimately develop an engaging case study video.

No items found.

Across the three day shoot, we also captured architectural photos of the spacious units featuring MagicPak's product and showing the functionality of such a beneficial HVAC system, as well as the ease of maintenance and care for the product. From our client, Interrupt:

from informational to aspirational
MagicPak allows developers to open up more outdoor social and recreation areas in their buildings. We brought in more lifestyle and aspirational designs to their photography approach to create an emotional connection that goes beyond the product.

No items found.
No items found.
No items found.
No items found.

For this MagicPak project our team managed full creative production for our client Interrupt including:

Pre-Production | Scheduling | Videography | Photography | Audio and Sound Engineering| Drone |
Post-Production | Color Correction | Motion Graphics | Music

No items found.
No items found.