At Digital Love, we pride ourselves on being a trusted partner for our clients, and our years-long collaboration with MagicPak is a testament to that commitment. Working alongside Interrupt Delivers, we’ve had the privilege of bringing MagicPak’s innovative All-In-One HVAC System to life through captivating visual content.
This case study highlights our comprehensive approach to the recent brand video project, showcasing our expertise in every aspect of video production—from concept development to final edits. Our team collaborated closely on the storyboard and creative direction and then leveraged footage from previous projects to execute a seamless post-production process (with editing, color correction, music, and animation all taking place in-house). In addition to the brand videos, this project also highlights our photography work, capturing MagicPak's product in multiple locations and with a variety of audiences in mind.
The primary objective was to create three dynamic and engaging brand videos targeting different audiences. The client wanted to create a overarching brand commercial as well as three variations targeting Architects, Developers and Mechanical Contractors. The client also wanted to showcase a successful multi-family building project that used their product, by capturing a large gallery of commercial imagery on site in Minneapolis. The assets were intended for the company's rebranding efforts, to be featured on their website, in digital marketing materials, and on social media platforms.
To effectively reach additional target audiences for MagicPak, we developed targeted video ads highlighting the unique advantages of MagicPak's All-In-One HVAC System - the first tailored specifically for architectural applications. We then created targeted videos for Developers and Mechanical Contractors, each focusing on their specific challenges and showcasing how MagicPak's solutions can streamline their projects and enhance overall building performance.
For this multi-family development project, our team planned and executed a video that captured the installation of MagicPak products from start to finish on-site. We filmed and photographed every phase of the process, showcasing the integration of the HVAC System in a real-world environment. By conducting interviews with key members of the building team, we gathered firsthand accounts that highlighted their experiences and insights regarding the efficiency and reliability of MagicPak's solutions. This behind-the-scenes approach not only showcased our expertise in production and on-site coordination but also provided authentic narratives that added depth to the project. The resulting video effectively illustrated the collaborative efforts of builders and contractors, reinforcing MagicPak's commitment to excellence in the industry and as a valued partner in multi-family developments.
As part of the Norhart multi-family case study, our team also captured high-quality commercial photography that blended an authentic setting with a polished, professional aesthetic. We used natural light and dynamic angles to highlight MagicPak’s products in action, ensuring the imagery not only showcased the installation process but also conveyed the brand’s commitment to quality and innovation. This approach resulted in stunning visuals that are perfectly suited for marketing applications, offering a refined commercial look while maintaining the genuine feel of the construction environment. Our work provides MagicPak with versatile assets for use across their digital platforms, promotional materials, and social media, enhancing their overall brand presence.
